Third Quarter 2023: Southern Georgian Bay Real Estate Update
Published on October 18th, 2023

The Southern Georgian Bay region is a hidden gem nestled along the eastern shores of Lake Huron. Known for its stunning landscapes, vibrant communities, and recreational opportunities, this area has been steadily gaining popularity in the real estate market. In this blog post, we’ll explore the current state of the Southern Georgian Bay real estate market, examining the trends, challenges, and opportunities that define its landscape.

Market Trends and Property Values

The Southern Georgian Bay region, encompassing towns like Collingwood, Wasaga Beach, and Blue Mountains, has witnessed a remarkable surge in property values over the past few years. The area’s scenic beauty, coupled with its proximity to major cities like Toronto, has made it a prime destination for both homebuyers and investors.

One notable trend in the market is the increasing demand for waterfront properties. With the pristine shores of Georgian Bay and numerous inland lakes, waterfront homes have become highly sought after. These properties often come with a premium price tag, reflecting the allure of waterfront living.

Additionally, the COVID-19 pandemic has accelerated the trend of remote work, making it possible for individuals to live in picturesque regions like Southern Georgian Bay while maintaining their city-based careers. This shift has driven demand for both primary and secondary residences in the area.

Challenges in the Southern Georgian Bay Real Estate Market

Despite its appeal, the Southern Georgian Bay real estate market faces several challenges. One key issue is the limited housing inventory. The demand for properties has outpaced the supply, resulting in competitive bidding wars and rising property prices. While this trend has not been as pronounced as it was in the pandemic, 2023 data clearly shows a bottoming out of housing prices in December 2022 and a steady rise since then.

While trends in data points are not totally aligned, Southern Georgian Bay has seen a stronger maintenance of sales volumes in the last quarter over other markets in Southern Ontario. We feel that the demand for real estate in this are is not accurately reflected by current data and think that a trend towards continued consumer confidence could see a significant buoyant effect on volumes and prices.


The Southern Georgian Bay real estate market is a region on the rise, balancing the harmonious blend of nature and modern living. To ensure sustainable growth and meet the evolving demands of both residents and investors, collaboration among stakeholders, including government bodies, developers, and real estate professionals, is vital.

For those considering a move or investment in Southern Georgian Bay, it’s crucial to stay informed about market trends and seek guidance from experienced local real estate experts. With careful consideration and a keen understanding of the market’s dynamics, navigating the Southern Georgian Bay real estate market can lead to rewarding investments and a fulfilling lifestyle in this picturesque and vibrant region of Ontario. Whether you’re in pursuit of a waterfront oasis or a charming mountain retreat, Southern Georgian Bay has something to offer everyone.

Contact one of our Fully-licensed REALTORS® today!

Looking for an experienced REALTOR® that specializes in real estate across Southern Georgian Bay? At Royal LePage® Locations North we are focused on helping you unlock your future.